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阿么鞋业肖龙:重新理解“用户驱动产品”

来源:    编辑: Renteng
  发布时间:2019-08-21 16:31:00
导读】近日消息,在2019中国(成都)移动电子商务年会上,阿么鞋业创始人、马蹄社成员肖龙发表了题为《重新理解“用户驱动产品”》的主题演讲。会中,他指出,构建品牌的私域流量将会是未来产品的竞争力。

  近日消息,在2019中国(成都)移动电子商务年会上,阿么鞋业创始人、马蹄社成员肖龙发表了题为《重新理解“用户驱动产品”》的主题演讲。会中,他指出,构建品牌欢乐生肖的私域流量将会是未来产品的竞争力。

  据悉,2019中国(成都)移动电子商务年会定于2019年8月21日在成都举行。本届大会以“5G新引擎 电商欢乐生肖新机遇”为主题。科技创新着中国电子商务发展,电子商务蓬勃发展反向驱动着技术创新。

  DANGXIADIANZISHANGWUQIYEBIANDIKAIHUA,GELINGYUBAIHUAQIFANG,CHUANGXINJISHUYINGYONGSHIQIHEXINDONGNENG。SUIZHE5GSHIDAIDELAILIN,DIANZISHANGWUXINGYEJIANGYINGLAISHENKEDEBIANGE,XINJISHUDELUODIYINGYONGJIANGCUISHENGZHONGDUODEXINJINGJI,XINGYEJIANGYINGLAIXINDEJIYU。

  以下为演讲实录:

欢乐生肖  GEWEITONGXUE,GEWEICHENGDOUDECHUANGYEZHEPENGYOUMEN,DAJIAXIAWUHAO!

  WOSHIAMENVXIEDECHUANGSHIRENXIAOLONG,DAOJINTIANWEIZHIZHEIGEPINPAIGANGHAO10NIAN。JINTIANWOJIDAJIAFENXIANGYIXIAYIGECAOGENPINPAI,YIGECHUANGKEPINPAIRUHEZOUGUO10NIANDE。

欢乐生肖  YIGEGUANDIANSHIPINPAIYAOZHONGSHENCHENGZHANG。

  SHOUXIANFENXIANGYIXIAPINPAIDECHENGZHANG,ZHEIMEDUONIAN,YONGHUQUDONGCHANPINDEBIANGE,TUIDONGAMEZHEI10NIANZAICHENGZHANG,ZHEISHIWOGANSHOUZUISHENDEYIDIAN。2009NIANKAISHI,ZHENGGEDIANSHANGGANGGANGQILAI,DANGSHIZUODEZUIZHONGYAODEYIJIANSHIJIUSHIYAOTIGAOCHANPINDEXINGJIABI,SUOYIDANGSHIWOMENDEZHUYAOQUDAOLAIZIDANGKOU,3WANKUAIQIANQIJIA,TONGGUOWEIBODELIRUNBAZHEIGEPINPAIZUODA。DANGSHIDEGUANDIANJIUSHIXINGJIABIDEBOLIDUOXIAO。

  SANSUIDEAMECHULEYUANLAIXINGJIABIJICHUSHANGJINXINGLEDIAOZHENG,SHIRUHEDIAOZHENGDENI?YIQIANSHIDANGKOUDEHUO,XIANZAIZHIJIEGENCHENGDOUDEGONGCHANGQUHEZUO,DINGZHILEHENDUOYOUXINGJIABIDEKUANSHI。YICITUANGOUZUOLEYIKUAN99KUAIQIANDEZHENPIXIE,SANFENZHONGJIUBEIQIANGGUANG。

  CONGCHUANGYECHUQIDAOXIANZAI,WOYIZHIJIANCHIYIGESHI,SHISHIYOUHUIYIN,JIANJIANYOUZHELUO,YOUCHENGNUOBIDUIXIAN,JISUOYOUXIAOHUOBANDOUYAOJIANGQINGCHUZHEIGEGAINIAN,AMETUANDUIYESHIYIZHEIYANGDEJIZHIZAIZUO,SUOYIPEIYANGLEHENGAOXIAODETUANDUINENGLIHEZUOSHIDENENGLI。

  DISANDIANSHILIUSUIDEAMEYOUJINXINGLEYICIDIAOZHENG,YIQIANDEKUANSHI,ZIJIYEKAIFALEYIXIECHANPIN。ZICONGALITUICHULEQIANRENQIANMIANZHIHOU,YIQIANDECHANPINMEIYOUFENGGEHUA,ZHENGGEAMEDEHUOKENENGSHIHE18SUI、28SUI、40SUI,ZHENGGEPINPAIMEIYOURENHEDIAOXING。DANGSHIZUOLEYIJIANSHI,JIUSHIBASHEJIZHEIGEGONGZUOZUOQILAI。SHEJIDEHUA,YOULIANGGEDIAN,YIGESHIYEMIANDECHANPIN,CHANPINHEPINPAIGUSHIDESHEJI,ZAICHANPINSHEJISHANG,JINXINGLETOURU。

欢乐生肖  HOUMIANZAI2016NIAN,AMEYAOZUOYIXIEXIFENDEPINPAI,RENQUNDINGWEIBUYIYANG,SUOYIZIJIFUHUALEGENGDUOSHIHEYIERXIANCHENGSHIDE,YEZAITUOZHANSANSIWUXIANCHENGSHIDEKEHU,BIRUFUHUALEYIGEXINJIAPOSHEJISHIPINPAILB,YEZUOLEYIGEHUNXIEPINPAI“DAOMENGKONGJIAN”。ZAIZHEIGEGUOCHENGZHONG,ZHEILIANGGECHANPINJIUFUGAILEZHEIXIEXIFENRENQUNDEDINGWEI。

欢乐生肖  CHUCIZHIWAI,LBYIDINGYAOZUOXINLINGSHOU,YIDINGYAOXIANSHANGXIANXIARONGHE,RANGXIANSHANGDEYONGHUZHENZHENGDILAIMENDIANTIYAN,SUOYIZUOLEYIXIEMENDIAN。TONGSHI,AMEYEZAIYIXIEZHONGCAOPINGTAIDEXIAOLIANGHEZHONGCAOLIANGDOUHENGAO,LBSHIAMEMUQIANZHONGDIANTUIDEPINPAI。

  10SUIDEAMECHANPIN,CHULEXINGJIABI、SHEJIBI、XIAOLVBIZHIWAI,GENGZHONGYAODESHIKOUBEIBI,DAJIAYUELAIYUEZHUZHONGKOUBEI。NIKANDAOHENDUOSHEJIAOPINGTAI,DOUYOUYIGEGONGXING,WEISHENMEYAOGAODINGSHEJIAOYONGHU?ZHEIXIENIANRUZHULEHENDUOSHEJIAODIANSHANGPINGTAI,SHEJIAODIANSHANGDEYONGHUGENCHUANTONGB2CYONGHUWANQUANBUYIYANG。

  YIQIANCHUANTONGDELINGSHOUPIANXIANGGUANGDEGUOCHENG,DANSHIB2CSHIPIANXIANGYUSOUDEGUOCHENG,DAOLESHEQUNDIANSHANG,QISHISHIYIGELIAODEGUOCHENG,HENDUOSHENGYISHILIAOLAIDE,KENENGYESHILIAODEGUOCHENG。JIUSHIAMAIJIB,RUGUOBJUEDEBUHAO,JIUHUIJIANJIEYINGXIANGB,RUGUOAHEBDOUBUCUNZAILE,ZHEIGELIULIANGJIUDOUPAODIAOLE。SUOYISHEJIAODIANSHANGZUIZHONGYAODEJIUSHIJINGYINGHAOKOUBEI,ZHEISHIGUANJIAN!

欢乐生肖  YINCI,WOMENZAIZHEIGEBANKUAILI,YEXIANGRANGZHEISHUANGXIEZIZAISHEJIAOPINGTAIXIAOSHOU,ZENMEYANGBATUIHUOLVZUODAOJIAODI?SHEJIAOYONGHUZHENGUI,SHIYINWEITAMENYONGSHENGMINGZAIFENXIANG。ZHUYAOYUANYINSHISHENMENI?RUGUOSHEJIAODIANSHANGYONGHUZAILIUSHI,ZUIZHUYAODEYUANYINJIUSHIZHEIGECHANPINBUHAO,HUITUIHUO,HAIHUIYINGXIANGBICIGUANXI,HUIYOULIANSUOFANYINGCUNZAI。SUOYIRUHEGAIZAOZIJIDEKOUBEIMOXING?

欢乐生肖  SHOUXIANJIUSHIYONGSHUJU,AMEDAJIANLEYIGEGONGYINGSHANGDEPINGFENTIXI,YUSHANGBAIGEGONGCHANGHEZUO,GONGYINGSHANGDEXUANDINGSHOUXIANSHICHANPINBENSHENDEHAOPINGBI+XIAOLVBI+TUIHUOBI,BAZHEIXIESHUJUWAJUECHULAIKAOHEGONGYINGSHANG,JITAMENZHIDINGDEDANLIANG。

欢乐生肖  QICI,WOMENYAOPEIYUGONGYINGSHANGYOUZHEIYANGDEKOUBEIYISHI,GONGYINGSHANGZIJIYAOJUEDEKOUBEISHIFEICHANGZHONGYAODE。AMEYIQIANSHENMEKUANSHIDOUHUIQUZUO,BIRUGAOGENXIEHUIZUODEHENXIHENXI,ZHEIYANGZUOHUIYOUYIGEWENTI,YUEXIDEGAOGENXIEDETUIHUOLVYUEGAO。YIQIAN9LIMIDEGAOGENXIEZUOHENDUO,XIANZAIWEILEZUOSHEJIAODIANSHANGDEQUDAO,JIUBAZHEIYANGDEKUANSHIKANDIAOLE。

  AMEHAIZUOLELINGWAILIANGJIANSHI:YIGESHIKEDANLIANG,CHULEXIEZIZHIWAI,HAIZUOYIXIEQITADECHANGSHI,BIRUZENGJIALEBAOZHEIYANGDECHANPIN,YIZENGJIAKEDANJIAHEYONGHUZHANDU。HAIYOUYIGESHIFUJIACHANPIN,AMEJIANCHIXIEYIFENGSHUXIN,SHANGMIANXIECHUANGYEGUSHI。

  CHUCIZHIWAI,AMESHIZUIZAOYIPIZAIXIEZILIFANGXIANGBAODE,WEISHENMEFANGXIANGBAO?CHENGDOUSHINVXIEZHIDOU,CHUANGYESHI,ZHEIGEXIEZIJINTIANSHENGCHANWAN,DIERTIANJIUFACHUQULE,NANMIANYOUWEIDAO。SUOYIZAIMEIYOUTONGFENGDEQINGKUANGXIAHUIFANGYIXIEXIANGBAO,AMEZHEIYANGZUOZHIHOU,ZHENGGEXINGYEDOUZAICHANGSHILE。

  CIWAI,AMEHAIHUIZAIXIEZILIFANGCHUANGKETIE,HENDUORENBUMINGBAIWEISHENMEZHEIYANGZUO?ZHEILIMIANHENDUONVXINGPENGYOUDOUZHIDAO,HENDUODAPINPAI,BUGUANSHIJIQIANHAISHISHANGWANKUAIQIANDEXIEZI,HENDUOPINPAIDOUHUICHUXIANMOJIAODEQINGKUANG,HAODEFANGFAJIUSHIYONGCHUANGKETIE。SUOYIAMEZAIZUOZHEIYANGDESHI,LAIJIANLIKOUBEI,HENDUOYONGHUSHOUDAOXIEZIHOUHUIXUNWENZENMEHUIYOUCHUANGKETIE。

  SUOYI,CHULEXINGJIABI、SHEJIBI、XIAOLVBI、KOUBEIBIZHIWAI,HAIYOUYIGESIYULIULIANG,WEILAIRUGUOBUSIYUJIUBULIULIANG,SIYULIULIANGBUZAIYUDUO,ERZAIYUJING。SUOYI,GOUJIANPINPAIDESIYULIULIANGJIUSHIWEILAICHANPINDEJINGZHENGLI。WOYOUYIGEPENGYOUSHIZUODAMANVXIEDE,ZHEIQUNRENMAIXIETEBIENANMAI,TONGGUOBAZHEIQUNRENXIYINDAOZIJIDESIYULIULIANGLI,SHENZHIYONGQQQUNGUANLIZHEIXIEYONGHU。

  AMEYIJING10NIANLE,ZHIYOUYONGYUANDEDUIZHUNYONGHU,LINGTINGYONGHUDESHENGYIN,ZHEIGEPINPAICAINENGZOUDEGENGZHANGJIU。

欢乐生肖  DIERGEGUANDIANGUANYUCHUANGSHIRENJITUANDUIDEZHONGSHENCHENGZHANG。CHULECHUANGSHIRENZAICHENGZHANGZHIWAI,TUANDUIYEYAOCHENGZHANG,BURANCHUANGSHIRENPAODETAIKUAI,TUANDUIGENBUSHANG,ZHEIYESHIWENTI。SUOYI,CHUANGSHIRENXUEXIDAODONGXIZHIHOU,YEYAOGENTUANDUINEIFENXIANG,AMEYOUHENDUOZHEIYANGDEKECHENGBANGZHUTUANDUITISHENG。

欢乐生肖  CHENGDOUDECHUANGYEZHEPENGYOUMEN,WOMENYIQIXIONGQI,RANGSHIJIEYIQILINGTINGCHENGDOUDESHENGYIN,XIEXIEDAJIA!

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